To standout from the sea of sameness in the sports medicine and apparel category where posed urban images in black and white monotone where being used by all major brands, 8 used the emotion, passion and energy found in sports to create an identity on the trade show floor that would stop attendees in their tracks. McDavid had the most walk-ins ever.

To standout from the sea of sameness in the sports medicine and apparel category where posed urban images in black and white monotone where being used by all major brands, 8 used the emotion, passion and energy found in sports to create an identity on the trade show floor that would stop attendees in their tracks. McDavid had the most walk-ins ever.

To standout from the sea of sameness in the sports medicine and apparel category where posed urban images in black and white monotone where being used by all major brands, 8 used the emotion, passion and energy found in sports to create an identity on the trade show floor that would stop attendees in their tracks. McDavid had the most walk-ins ever.

Tired of their "off the shelf" booth design, European Imports, an importer of specialty foods from Europe, hired 8 to communicate their essence. The solution was to create an environment that captured a street scene in Europe with carts for product trial, a cafe for meetings and products displayed in store windows. This show oasis even had French cafe music piped in.

Tired of their "off the shelf" booth design, European Imports, an importer of specialty foods from Europe, hired 8 to communicate their essence. The solution was to create an environment that captured a street scene in Europe with carts for product trial, a cafe for meetings and products displayed in store windows. This show oasis even had French cafe music piped in.

Tired of their "off the shelf" booth design, European Imports, an importer of specialty foods from Europe, hired 8 to communicate their essence. The solution was to create an environment that captured a street scene in Europe with carts for product trial, a cafe for meetings and products displayed in store windows. This show oasis even had French cafe music piped in.