With increased competition from Bud Light Lime (a beer and lime mixture) Corona needed 8's help to create a strategic in-store message to remind consumers at the point-of-sale of Corona's originality and quality. An IRC for limes was used to help drive purchase in grocery stores nationally.

During the holidays when the store is visually polluted with the typical red and green, 8 strategically positioned Corona to stick with it's equity and stand out by offering consumers a visual escape. This creative infuses a touch of the season and drives home where Corona takes you.

Challenged by retailers to deliver a BBQ program with high coupon value, Corona relied upon 8 for it's 2009 Summer Promotion. 8 sought out and signed the categories best and developed primary and secondary displays to house a recipe book with coupons and a consumer sweeps for a backyard makeover by Weber Grill. The result. Placement of this program saw a 3000 store increase from the previous program Corona ran in 2008.

Playing on the fact that Corona is synonymous with Cinco, 8 created this power visual to simply communicate it throughout retail and drive purchase.

Modelo tapped 8 to deliver an in-store program targeting consumers looking to make an authentic Chelada which Modelo is known for in Mexico. With six different "Salt the Rim and Dive right in" recipes and coupons the in take-one book, these refreshing drinks were a big hit with retailers and consumers as the recipes insured an increased ring at the register.

Great with food, Modelo needed a Summer program to increase their foot print in-store. 8 developed "Paired to Perfection" to do just that. Teamed with Lea & Perrins, and a coupon offer for chicken and beef this promotion not only found a home in the Beer Aisle, but also in the Meat Section delivering an increased ring for the grocer and moving more cases for Modelo.

Pacifico's badge is all about adventure and that is exactly what 8 drummed up with these promotional concepts targeted to their base. This branded sweepstakes offered consumers a chance to go beyond the typical and do an adventure of a life time.

Pacifico's badge is all about adventure and that is exactly what 8 drummed up with these promotional concepts targeted to their base. This branded sweepstakes offered consumers a chance to go beyond the typical and do an adventure of a life time.

Pacifico's badge is all about adventure and that is exactly what 8 drummed up with these promotional concepts targeted to their base. This branded sweepstakes offered consumers a chance to go beyond the typical and do an adventure of a life time.

8 developed and brought the Wing It promotion to St. Pauli Girl as a way for them to own chicken wings and gain distribution. With a sweeps tie-in to the National Buffalo Wing Festival, recipe book and couponing, same store sales were up 20% when the promotion ran. As well as new distribution was gained in grocery and on-premise with Buffalo Wild Wings being a major player to now serve St. Pauli Girl.