The challenge every holiday is to increase the sales of Mario Tricoci gift cards and certificates. The campaign 8 developed focused on the key pillars of their business. Visually, this look and feel is dramatic with a touch of playfulness and provided a platform to promote their services of Replenish, Rejuvenate and Renew. The campaign was translated to: in-salon POS, print advertising, Email blasts, web page, direct mail and radio. Sales of Mario Tricoci gift cards and certificates exceeded the anticipated level despite the static holiday season.

The challenge every holiday is to increase the sales of Mario Tricoci gift cards and certificates. The campaign 8 developed focused on the key pillars of their business. Visually, this look and feel is dramatic with a touch of playfulness and provided a platform to promote their services of Replenish, Rejuvenate and Renew. The campaign was translated to: in-salon POS, print advertising, Email blasts, web page, direct mail and radio. Sales of Mario Tricoci gift cards and certificates exceeded the anticipated level despite the static holiday season.

Mother's Day is a key promotional period that requires an execution that strategically set them apart from the competition. The photogr- aphy and design treatment for the campaign 8 developed is definitely arresting. The solution captures the essence of Mom in a "Turn Heads" moment. The campaign was translated to in-salon POS, print advertising, Email blasts and TV.

Mario Tricoci gift cards and certificates sales exceeded the budgeted levels.

Developed to create impulse sales in the Sears Garden Department, these "create the need" headers for Rock Speakers use lifestyle to communicate how by "Just Adding Music" you can add another dimension to your outside.

Developed to create impulse sales in the Sears Garden Department, these "create the need" headers for Rock Speakers use lifestyle to communicate how by "Just Adding Music" you can add another dimension to your outside.

Looking to cross-sell their different spirits at WalMart, Jim Beam picked 8 to develop creative to reach a younger audience. "Mix it Up" set the right vibe in-store to create trial on new drinks and increase the ring at the register.

Developed a merchandising system to position McDavid as the only comprehensive solution for protective apparel in the over saturated performance apparel category. This system creates a powerful in-store presence that incorporates an educational message which fits the self-serve retail environment, creates sales that didn't exist, encourages multiple purchase and up sells.