Created a series of print ads to reflect the superb quality Imperial Graphics delivers as well as one that properly positions them as experts for printing on plastic.

Created a series of print ads to reflect the superb quality Imperial Graphics delivers as well as one that properly positions them as experts for printing on plastic.

Reinvent the status quo of technical product advertising in the automotive industry that engineers are conditioned to seeing and just skip over. Selected high impact visuals that hero the product with headline and body copy that position the unique features and benefits. This ad scored the highest in attention-getting ability, believability and information value in a third party message impact study.

The second ad in the campaign designed to invigorate the status quo of technical product advertising. Selected high impact visuals that hero the product with headline and body copy that position the unique features and benefits of the product.

Olfa, a sponsor to Canada's Major Junior Hockey League, needed an ad developed for the yearly program book. The communication spoke to the professional contractor in this arena with a message underscoring the high quality of the Olfa product line.

For the introduction of its Leeds Certified Platinum Green Bank, Devon relied upon 8 to convey this new image to the community. By creating the positioning, "Our New Blue Print is Green" and visualizing this idea, Devon now stands out in a sea of sameness.

To standout from the sea of sameness in the sports medicine category where posed urban images in black and white monotone are the norm, 8 chose a product demonstration using the emotion, passion and energy found in sports to sell the benefits of McDavid's Ankle Brace.

To sell Olo's Rolling Scissors to the Craft and Hobby Trade, 8 developed a telegraphic ad to reflect the key benefits this product offers.